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THE GLOBAL CIGARETTE: ORIGINS AND EVOLUTION OF BRITISH AMERICAN TOBACCO, 1880-1945

Bibliographic Description

The Global Cigarette: Origins and Evolution of British American Tobacco, 1880-1945 / Cox, Howard. – London : Oxford Universitety Press, 2000. – ISBN 0-19-829221-X.

Author
Cox, Howard
Publisher
Oxford Universitety Press
Year of publication
2000
Classification index (UDC)
—
Language
English
Publication type
Book
Country of Publication
—
Access
Available to all

Description

The Global Cigarette provides the first authoritative account of The British American Tobacco Company's evolution and growth up until the Second World War. Based on archival materials from a wide variety of sources, including the company's own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably in China and India - and analyzes the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.