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ЭТИКА БИЗНЕСА - ФАКТОР УСПЕХА

Bibliographic Description

Этика бизнеса - фактор успеха / Лучко, М.Л. – М. : Эксмо, 2006. – (Профессиональные издания для бизнеса). – ISBN 5-699-183806-4.

Author
Лучко, М.Л.
Publisher
Эксмо
Year of publication
2006
Classification index (UDC)
—
Language
Russian
Publication type
Book
Country of Publication
—
Access
Available to all

Description

Why do all the world's leading companies today attach enormous importance to the ethical norms of doing business? Is ethical business profitable business? How do social responsibility and the main performance indicators relate to each other? Who develops a company's ethical values? What does an ethical system of relations give business partners? How do the codes of ethics of companies from different countries differ? The reader will find answers to these and many other questions in this engaging book. Written in a lively and vivid style, abounding in real examples from the history of Russian and foreign companies, and presenting the whole complex of arguments for and against ethical business in a full and vivid way, this book will be of interest, and certainly useful, to everyone interested in the success of their own business.

Machine translation, not reviewed by the editors