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ЭФФЕКТИВНЫЕ ПРОГРАММЫ ЛОЯЛЬНОСТИ. КАК ПРИВЛЕЧЬ И УДЕРЖАТЬ КЛИЕНТОВ

Bibliographic Description

Эффективные программы лояльности. Как привлечь и удержать клиентов / Васин Ю.В., Лаврентьев Л.Г., Самсонов А.В. – М. : Альпина Бизнес Букс, 2007. – ISBN 5-9614-0458-7.

Author
Васин Ю.В., Лаврентьев Л.Г., Самсонов А.В.
Publisher
Альпина Бизнес Букс
Year of publication
2007
Classification index (UDC)
—
Language
Russian
Publication type
Book
Country of Publication
—
Access
Available to all

Description

You are holding a book devoted to modern ideas about programs for attracting and rewarding regular customers, the so-called loyalty programs. It is intended for specialists of trade and service enterprises, marketers, instructors and students of economics universities, as well as for everyone interested in modern technologies for working with customers.

Machine translation, not reviewed by the editors